For: Oregon Shores Conservation Coalition
From: Upthentic Creative, Inc.
Date: May 11, 2023
Hi Katie,
It has been a pleasure learning about your organization and the Oregon Shores website project; it appears to be a purposeful and creative project that will lend itself well to beautiful design. We have worked alongside several non-profit conservation groups and I know our experience will be a great asset to your project.
This page will give you an overview of the project and your goals based on the RFP. We've outlined the project, timeline, and scope along with information about our experience, references and our process.
I look forward to the possibility of working with you and the Oregon Shores team. If you believe we are the right fit, select a quote and e-sign this proposal to book your project. We recognize that you have several agencies to choose from when setting out to accomplish a project like this one. Thank you for considering us.
Best Wishes,
Jeanette Vieira
Creative Director, Graphic Designer, Illustrator | Upthentic.com
References
Susie Peterson
Program Co-Manager
Columbia Land Trust & Backyard Habitat Certification Program
(503) 238-2094
speterson@columbialandtrust.org
Lee Weinstein
Founder & Senior Consultant
Weinstein PR
(503) 708-0402
lee@weinsteinpr.com
Jen Newlin
Writer, Illustrator, Strategist
jen.newlin@gmail.com
Contents
01. Project Overview
The Brief: Project Snapshot, Approach & Creative Direction
Project Snapshot
Oregon Shores goal is to build a newly designed, user-friendly website that is visually appealing, that supports the brand and engages the community through support and interaction.
Approach & Creative Direction
Our approach is to build a strategic website that is easy to maintain and that serves as a robust communication tool—inviting interaction, providing credibility, and elevating brand awareness.
Today's users are seeking online experiences that are visually stimulating and offer meaningful solutions with minimal effort. They expect the website to look sharp and function seamlessly across all devices—mobile to desktop.
We recommend the redesign and development of a modernized website built to convey the value that Oregon Shores adds to its community and partners.
The new website will be built to:
- Attract and engage the interested public, donors, volunteers, and partners while maintaining relevancy with Oregon Shores’s existing community.
- Keep users connected with stories, resources, projects, and events with the ability to share content easily on social media
- Encourage users to take action in activities such as subscribing to email news and updates, engaging with maps, and registering for events.
- Ease the burden of content management for the Oregon Shores staff using visual editing tools.
Skills + Compassion + Focus
From consultation and strategy to training and ongoing support, browse our website portfolio to see the hard work we've put in alongside our clients. These are examples of brand building websites that we've designed and developed. They are all custom created, responsive, results-driven, WordPress websites—delivered on-time and on budget.
We've outlined specific website packages to fit your needs below.
02. Investment
Scope: Project Essentials, Package Options
Project Essentials
Strategic Direction & Design
Custom design and content strategy to fit your needs.
WordPress Website Development
Expert WordPress development that utilizes current web standards and best practices.
Support & Project Management
One-on-one support to ensure continued success. Detail-oriented project management for on-time and on budget delivery.
Add-On Options
Package 1
- All Project Essentials
Package 2
- All Project Essentials
- Pro Website Care Plan
Package 3
- All Project Essentials
- Add-on: Mapping Functionality Custom Code Budget
- Pro Website Care Plan
03. Timeline
This is a projection of the key milestones for your project. Please note that delays in feedback turn-around times will push your project out past the stated end date.
Our projects begin with a discovery phase where we get to know what makes your organization and your users tick. This sets the tone for the project.
We need to get a good feel for who you are, what you stand for and for the people you plan to serve. Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the community you wish to serve.
Discovery Questionnaire: The Website Worksheet
Existing brand and creative marketing audit
Existing website page and navigation audit
Kick off meeting: Introductions + discovery review
Content strategy follow-up workshop
Allow 2 - 3+ weeks
Creation of new website page sitemap (complete page outline)
Creation of new or updated navigation hierarchy
Hosting plan evaluation and recommendation based on needs
Gathering of domain name credentials
Set up of new website development environment
Evaluation of third party software
Functionality assessment with detailed plan
Allow 2-3+ weeks
Based on the discovery work, we will create a customized design concept to support the brand, organization and user goals. This will be presented with a high-level page design (typically the home page concept) plus key user interface module layouts, navigation design and a website style guide. Once we have your design direction locked-in, we can begin to construct the website.
Website design direction approval
Website content delivery (supplied by client)
Gathering and creation of graphics, icon and imagery
Client owned imagery to be delivered by client
Photography (stock or custom) to be procured by the client
Allow 3-5 weeks
This next phase is where we roll up our sleeves and begin turning the prototype and interface designs into a fully working website.
Framework and navigation are built with responsive breakpoints
Website pages are built with branded layouts
Graphics and content are added
Existing post data is migrated to new website
Third party software is intergrated and skinned with brand styles
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Once all pages are built, we'll present it to you and go through the details in accordance with the objectives originally set.
On-screen website click-through is scheduled and conducted
Client to deliver final changes, amendments, edits
Allow 3-5+ weeks
Once all of your details are ready to go live, we begin the launch process.
We put the new website through a pre-launch check list to insure nothing is missed and the launch goes smoothly.
Allow 3 days
We provide training and support with every website we build to be sure you can jump right in and make the most of your new asset.
30 Days email technical support starts the day of Launch
We'll schedule staff training sessions with screen share and Q&A
We recommend a Website care plan for ongoing maintenance and support
04. Process
Process & Expectations, How to Book Your Project
Our Website Development Process
Our web development process is based on the scores of websites we've built paired with listening and adapting to our client's needs. We aim to make building your website as smooth and simple as possible while achieving great results. Take a look at our website process in detail.
Process & Expectations
We use a systematic approach for our projects to help them run smoothly. This helps us maintain clear communication and transparency for a positive and successful project outcome.
Below are key takeaways from our terms and conditions. Please read the full Terms & Conditions of this contract.
How to book your project
When you’re ready, follow the instructions to book your project on our schedule.
Select your package
Select the package that suits you. If you want to add or change elements to any package we would happy to further customize any package and revise this proposal. You may also add additional elements during the project and these will be quoted separately.
Sign this contract
When you’re happy with your package please sign the proposal agreement below. We will send a deposit invoice via email. Pay the project deposit to kick off your project!
Start the project
Once you’re booked in we’ll start our process. Research will inform the design strategy and together we’ll build a successful project.
Questions?
If you have additional questions, please reach out to us. We care and pride ourselves on being transparent and customer focused—always. Browse our FAQ or email us: wecare@upthentic.com