For: CLAWS Conservancy, Jen Newlin
From: Upthentic Creative, Inc.
Date: April 28, 2023
Hi Jen,
It has been a pleasure learning about the CLAWS Conservancy organization and the visual identity project; it appears to be an exciting and creative project that will lend itself well to beautiful design.
This proposal will give you an overview of the project scope and your goals based on our discussions. We've outlined the project, timeline, and scope along with information about our experience and our process.
I look forward to the possibility of working with you and the CLAWS. If you believe we are the right fit, select a quote and e-sign this proposal to book your project. We recognize that you have several agencies and freelancers to choose from when setting out to accomplish a project like this one. Thank you for considering us.
Best Wishes,
Jeanette Vieira
Creative Director, Graphic Designer, Illustrator | Upthentic.com
Contents
01. Project Overview
The Brief: CLAWS Conservancy, a wildlife non-profit organization, is well poised for a visual identity brand refresh. The aim is to create a unique brand that makes the most of the outreach efforts, a visual identity that stakeholders and researches will recognize and remember. The new brand should support the organization's efforts in balancing the needs of wildlife and local livelihoods in the U.S. and around the globe.
Approach & Creative Direction
A brand is more than a logo; a brand is the complete image of a
business or organization.
A brand mark is often the first experience your clients have with your organization. It gives your audience a glimpse at what they will experience; it sets expectations.
Branding is the art of getting your audience to say the right things about your work. Although there are aspects of you that may be seen in your brand, the brand is about your ideal audience.
It's critical to be consistent with your tone, visual direction, colors, patterns, typefaces, brand standards, and photos to get the most out of your brand. A brand guide maybe created to assist with ongoing brand support.
(Creativity + Compassion + Focus)
We start with a creative idea and then make it come to life! Take a look through our graphic portfolio. You'll see the outcomes of the work we've put in alongside our clients to give their brands and graphics a competitive edge.
We've outlined specific brand packages to fit your needs below.
02. Investment
Scope: Project Essentials, Package Options
Project Essentials
Package 1
- All Project Essentials
- Single Refinement to Chosen Concept
Package 2
- All Project Essentials
- Unlimited Refinements to Chosen Concept
- Single Page Brand Guidelines
Package 3
- All Project Essentials
- Unlimited Refinements to Chosen Concept
- Multi-Page Brand Guidelines
About brand guideline documents: We can create a single page or multi-page branding guideline document to assist in maintaining the consistency of your brand. A single page visual brand guideline will cover the basic visual brand elements such as color details, the brand mark font, and brand mark usage. A multi-page brand guideline would include all of the visual brand elements, with media specific font families, extended color palettes for multi-media applications, plus any client provided brand voice, mission, vision information to support the overall brand efforts.
03. Timeline
This is a projection of the key dates and milestones for your project. Please note that delays in feedback turn-around times will push your project out past the stated end date.
01. Discovery
The discovery phase helps to uncover your ‘Brand DNA’. This informs which visual and strategic direction the design work will go in. This phase is very collaborative beginning with the Brand Questionnaire.
Allow 2-4 weeks
02. Design & Define
Now comes the fun part! Design concepts are created based on the discovery phase and you’re presented with a visual and strategic direction. We work together to refine the design to make sure we have the right.
Allow 2-6 weeks
03. Brand Launch
The final phase is brining your new brand into the world, with final artwork files being shared and supporting documents (including file type guides and brand guidelines) provided for a smooth roll out.
Allow 1-2 weeks
04. Process
Process & Expectations, How to Book Your Project
Process & Expectations
We use a systematic approach for our projects to help them run smoothly. This helps us maintain clear communication and transparency for a positive and successful project outcome.
Below are key takeaways from our terms and conditions. Please read the full Terms & Conditions of this contract.
How to book your project
When you’re ready, follow the instructions to book your project on our schedule.
Select your package
Select the package that suits you. If you want to add or change elements to any package we would happy to further customize any package and revise this proposal. You may also add additional elements during the project and these will be quoted separately.
Sign this contract
When you’re happy with your package please sign the proposal agreement below. We will send a deposit invoice via email. Pay the project deposit to kick off your project!
Project start
Once you’re booked in, we’ll start our process. Research will inform the design strategy and together we’ll build a successful project.
Questions?
If you have additional questions, please reach out to us. We care and pride ourselves on being transparent and customer focused—always. Browse our FAQ or email us: wecare@upthentic.com