Brand & Logo Strategy Questionnaire"*" indicates required fieldsLinkedInThis field is for validation purposes and should be left unchanged.Please provide your name First Last Email addressIf we have questions, may we email you? Please provide the name of your business*Word or name you're using for the logo*Do you have a slogan or tagline that needs to be added to the new logo?Does your business have a mission statement? If so, please write it here.Please tell us about your company/organization in your own words. For example you can tell us about your history or vision or an achievement that you're most proud of.What is the main reason you’re looking to create a new logo? If we're redesigning an existing logo, tell us what is working and what is not longer working about the current logo.What sets you apart from other similar businesses/organizations in your industry/field?What are the main reasons your community and/or clients/customers choose to work with you?Tell us about you target audience and/or ideal customer.Describe how you would like your logo to look and feel. You might list a few adjectives to describe how you want people to perceive your business such as; modern, vintage, rustic, exciting. You might list conceptual directions like; figurative, literal, abstract, typographical.What symbols, shapes, or ideas best represent your brand?What symbols, shapes, or ideas do NOT best represent your brand?Do you currently have a Brand Style Guide? Yes NoIs there anything else you’d like to share with us as we start to create a new logo?Δ
