Our Mission
We aim to be a caring and knowledgeable team that gives each project personalized attention every step of the way for years to come. To build heavy-lifting websites that superpower online business and work just about as hard as their owners. To be masters in our fields so that you can thrive in yours.

We're proud to be a part of the team.
We are honored to be considered a valuable part of the team during each of our projects. Then there are times when we become a mainstay—assisting in the ongoing growth and development of the brands and websites we helped to create.
Our Inspiration
Upthentic is a combination of the words “up” and “authentic”—they describe our goals both personally and professionally. Upthentic is our promise to always bring honesty and creativity to the table in order to lift up those around us.
Where it all started for us
In 2010 we traded our cubicles for a motorhome because our nine to five lives were lacking inspiration and creativity. We sold everything, started our own business and hit the road. We traveled across the U.S. stopping at roadside oddities, local eateries and National Parks. We visited family and friends in-route. As we traveled we kept our career skills sharp—building websites from the control center of our vintage motorhome we dubbed Cheddar Yeti.
Currently, we live and work bi-coastal between our motorhome turned tiny house in the California desert and our new creative space in Providence, Rhode Island. Our client base spans the states and is comprised of friends we're proud to call teammates and teammates we are thrilled to call friends. Gratitude.
The Upthentic Creative Team
Dennis Vieira
- Front-end web development
- Website maintenance specialist
- WordPress training
Meet Dennis
Dennis is a gifted problem solver and is highly responsive to client needs. He has been developing websites since 1999 and continues to evolve with the fast paced industry.
He brings to life visual elements with a keen eye for standards and performance, bridging the gap between designers and back-end developers. Rhode Island is where he grew up and found skateboarding. His love for skateboarding landed him in Southern California, living and working in the Skateboarding industry for 20 years. He has recently relocated back to Providence Rhode Island.
When he’s not covered in stylesheets, you’ll find him practicing flat ground tricks for his next game of S.K.A.T.E.
Core Competencies
Website Troubleshooting
- WordPress Plug-in Conflicts
- CSS/HTML Errors
- PHP Errors
- JavaScript Errors
- Malware Removal
Custom WordPress Development
- HTML, CSS, JavaScript
- Custom Page Templates
- Custom Widgetized Areas
- Custom Menus
- Theme Development Assistance
- Form Development
Website Security
- Hack Cleanups
- Preventative Maintenance
- Security Enhancements
- …And More
Website Performance
- Valid Semantic HTML
- CSS & Javascript Minification
- Performance Optimization
- Configure Caching Plug-ins
Third Party Software Integration
- WooCommerce
- Gravity Forms
- Email Marketing Plugins MailChimp
- Google Maps
- Calendar Plugins
- Directory Plugins
Administrative
- WordPress Site Migration
- Import/Export Blog Data
- Move Data Between Blog Platforms

Jeanette Vieira
- Creative director
- Graphic designer
- Illustrator
- Project coordinator
Meet Jeanette
Jeanette is a creative, neon-sign-loving wanderlust with a knack for design and organization. She brings over 18 years experience in design, working with in-house teams, businesses and start-ups on websites, print collateral, brands and illustrations.
Visual balance is a driving focus in Jeanette’s work. She draws together the boundaries of creative and experiential ideas, always looking for the sweet spot in each project. Jeanette hails from Northern California where she found herself while coloring outside of the lines.
If you were to bump into her, it would likely be while stopping to photograph a roadside oddity somewhere between California and Rhode Island.
Core Competencies
Website Design
- Brand focused website design
- User experience (UX)
- User interface design (UI)
- Content strategy
Digital & Print Design
- Social media graphics
- Marketing collateral
- Brochures and booklets
- Book covers
- Packaging
Illustration
- Custom icons
- Infographic creation
- App Icons
- Editorial illustration
Branding & Logos
- Branding
- Logo design
- Style guide creation
- Brand refreshing
